we BUILD KINETIC BRANDS
WE Work with HIGH-GROWTH fitness and wellness brands that share our desire to set the world on fire
What we do
World On Fire is a boutique brand agency that works with high-growth brands in the fitness and wellness space. We create momentum for our clients and utilize our ecosystem of athletes, creators, and partners to disrupt the status quo and build communities.
BRAND STRATEGY
Brand Identity
Partnerships
Activations
The Strongest brands don’t just have a deep connection with their customer. They strengthen the relationship their customer has with themself.
MEET THE TEAM
TODD
MELENEY
FOUNDER & CEO
Award winning CMO of athletic footwear and apparel brand NOBULL. Todd Meleney was the company’s first employee and was with the company for more than 10 years prior to exiting in 2023. Todd oversaw marketing, content and revenue from pre-launch through to $200m+ in annual sales.
Todd built a cult following for the brand in its early years through community building and highly anticipated product launches that were among the largest of their kind.
Todd oversaw all partnerships including high profile athletes across the world of sports and established league deals with the NFL, PGA Tour, and CrossFit Games. Todd participated in a Google hypergrowth program, and Meta’s disruptors group and has deep understanding of customer acquisition and paid media.
ALEXIS
CALLAHAN
Alexis has helped scale numerous brands through her unique experience over the last decade in the fitness and wellness industry. She has years of experience in e-commerce and product development. Her drive and entrepreneurial spirit always push business forward. Alexis brings savvy strategies and sharp attention to detail with hands-on experience to back it all up.
JED
MAGNUSSON
Jed is a true brand marketer with a range of experience who always brings a creative edge. Jed has gained a deep understanding of brand building through his work with both pre-revenue start-ups and brands at scale. Over the last decade, Jed has created and executed record-breaking product launches, global brand campaigns and numerous out-of-the-box ideas to bring brands to new markets with momentum.
CHRIS
YONUSS
Chris brings nearly 10 years of experience in Supply Chain Operations. Chris has designed and managed various operational functions including distribution, transportation, customer service, and inventory systems. He built and scaled global networks to support pre-revenue to $200m+ in annual sales. Chris led multiple RFPs and implementations, including several 3PLs, return platforms, and ERPs resulting in nine-figure savings.
Sam
kelly
Sam has 10+ years of experience as a designer, creative director, and brand builder for companies like New Balance and Athletic Brewing Co. In 2016, as their first employee, Sam helped build a boutique Boston-based creative agency from the ground up before starting his own creative studio in 2022.
TOGETHER WE CAN SET THE WORLD ON FIRE
WORK WITH US
We’re expanding our roster of clients in the fitness and wellness space. Reach out to get in touch and fill us in on your project.
If you’re applying for an open position send your resume to hello@worldonfire.com
CAREERS
JOIN THE TEAM
-
Content Marketing Manager
Play a key role in creating, managing and distributing marketing content and other forms of media for World On Fire brands.
-
Director of Marketing
A seasoned marketer with a creative edge to own client projects and deliverables.
-
Senior Digital Marketing Manager
Own and operate the ever changing direct to consumer playbook.